ABOUT BLU
Built for the businesses
that keep New Orleans running
Blu is the modern point-of-sale and operations platform for the shops, restaurants, and experiences that make this city feel like home.
Our Story
Blu was born from a simple observation: small businesses deserve better technology. Too many POS systems are either too complex, too expensive, or too limited for the businesses that need them most.
We started with a mission to create a point-of-sale system that's as simple to use as it is powerful. A system that grows with your business, not against it. A system that puts you back in control of your operations.
Today, Blu is helping small businesses in New Orleans and the surrounding area run more efficiently, serve their customers better, and focus on what they do best: running their business.
Our Mission
Empowering Small Business Success
We believe that every small business deserves access to modern technology without the complexity or cost. Our mission is to provide simple, powerful tools that help small businesses thrive in an increasingly digital world.
We're not just building software, we're building a platform that enables small business owners to:
- Focus on their customers instead of fighting with technology
- Make data-driven decisions with real-time insights
- Scale their operations without the usual growing pains
- Compete with larger businesses on a level playing field
As a New Orleans–based team, we've seen firsthand how small businesses are the heartbeat of our communities. The corner stores, the family restaurants, the local boutiques – they're not just businesses, they're gathering places where neighbors become friends and traditions are passed down. Blu is built with that understanding.
Our Values
Simplicity First
We believe the best technology is invisible. Our systems work so seamlessly that you forget they're there.
Customer Success
Your success is our success. We're committed to helping every customer get the most out of Blu.
Continuous Innovation
We're constantly improving and adding new features based on real customer feedback and needs.
Partnership
We see ourselves as partners in your business journey, not just a vendor selling software.
Why Blu?
In a market crowded with complex, expensive, and often frustrating point-of-sale solutions, Blu stands apart. Here's what makes us different:
Built for Small Business
Unlike enterprise solutions that have been stripped down for small business use, Blu was built from the ground up specifically for small business needs. Every feature, every design decision, and every workflow is optimized for businesses like yours.
Human-Centered Design
We believe technology should adapt to people, not the other way around. Our interface is intuitive, our workflows are logical, and our support is human. No endless training manuals or confusing setups.
Growth-Focused
Your business will grow, and Blu will grow with you. Start with the essentials, add capabilities as you need them, and scale to multiple locations when you're ready. No painful migrations or system changes.
Community-Driven
We're building more than software: we're building a community of small business owners who support each other. In New Orleans, success isn't just about individual achievement; it's about lifting each other up. Share tips, learn from peers, and grow together.
Ready to learn more about Blu?
See how Blu can streamline your operations and give you clearer insight into how your business runs, from right here in New Orleans.