Privacy Policy

1. Who We Are and How to Contact Us

Controller: For information about visitors to our Site, prospective customers, and merchant account administrators, Blu is the "controller" of your personal information.

Processor: For information Blu processes on behalf of our merchant customers about their customers and staff (e.g., POS transactions, CRM profiles, loyalty data), Blu acts as a "processor" or "service provider." In those cases, we process data according to our agreement with the applicable merchant, who remains responsible for their own privacy notices.

Company details

• Legal entity: BluPay, Inc.
• Address: Marrero, LA 70072
• Email: privacy@bluapps.net

2. Information We Collect

2.1 Information You Provide Directly

We collect information you provide when you interact with us, such as when you:

• Fill out a contact or "Get Started" form on the Site;
• Request a demo or speak with sales;
• Create or manage a merchant account;
• Use the Services (e.g., enter products, customers, orders).

This may include:

• Business contact details: name, business name, email, phone number, job title, address;
• Account information: login credentials, profile details, roles/permissions;
• Business information: store locations, tax information, industry, products/services offered;
• Content you submit: support requests, feedback, survey responses.

2.2 Information We Process on Behalf of Merchants

When merchants use Blu to run their businesses, we process information they input or collect through the Services, including:

• Transaction data: items sold, prices, discounts, taxes, timestamps;
• Customer data: names, contact details, purchase history, loyalty profiles, notes;
• Staff data: staff names, roles, shift records, and performance metrics;
• Operational data: inventory levels, adjustments, store performance metrics.

Our merchant customers are responsible for ensuring that they have an appropriate legal basis to collect and provide this information to us.

2.3 Information Collected Automatically

When you visit the Site or use the Services, we may automatically collect:

• Usage data: pages viewed, clicks, referring URLs, time spent, features used;
• Device and log data: IP address, browser type, operating system, device identifiers, error logs;
• Location data: approximate location derived from IP address (where permitted by law).

We use cookies and similar technologies to collect some of this information. For more details, see our Cookie Policy.

2.4 Information from Third Parties

We may receive information about you from:

• CRM and marketing tools (e.g., Zoho and similar providers) when you submit forms or engage with our communications;
• Payment processors (e.g., Stripe or other processors) regarding merchant account status, payouts, or risk decisions;
• Business partners and referrals who introduce you to Blu.

3. How We Use Information

We use information for the following purposes:

• Providing and operating the Services
  To create and manage accounts, enable POS and e‑commerce functionality, process transactions, manage inventory and CRM, and provide dashboards and analytics.

• Customer support and communications
  To respond to inquiries, provide technical support, send administrative messages (e.g., updates, security alerts, billing notices).

• Improving and developing the Services
  To analyze usage, monitor performance, fix bugs, and develop new features and offerings.

• Marketing and sales
  To send information about Blu that we believe may be of interest to you (where permitted by law and in accordance with your preferences).

• Security, fraud prevention, and legal compliance
  To detect and prevent fraud, abuse, or security incidents, and to comply with legal obligations and enforce our agreements.

We may aggregate or de‑identify data so that it no longer identifies an individual and use that information for any lawful purpose.

4. Legal Bases (EEA/UK and Similar Jurisdictions)

Where applicable (e.g., if you are in the EEA, UK, or similar regions), we process your personal information on the following legal bases:

• Contract: to perform our contract with you or to take steps at your request prior to entering into a contract;
• Legitimate interests: to operate, secure, and improve our Services, and to communicate with you about Blu (where these interests are not overridden by your rights);
• Consent: where required for specific uses (e.g., certain marketing communications or non-essential cookies);
• Legal obligation: to comply with applicable laws and regulations.

5. How We Share Information

We may share information with:

• Service providers and vendors
  Companies that provide services on our behalf, such as hosting, CRM and marketing tools (e.g., Zoho), payment processors (e.g., Stripe or other processors), analytics, email delivery, and customer support.

• Payment processors and financial partners
  To enable and support payment processing, fraud prevention, and compliance with card network and financial regulations. Card information is typically processed directly by our payment processor(s).

• Business partners
  In connection with joint offerings or referrals, where permitted by law.

• Other users within your organization
  Information may be visible to other authorized users in your merchant account (e.g., managers, administrators).

• Corporate transactions
  In connection with a merger, acquisition, financing, or sale of all or part of our business.

• Legal and safety reasons
  To comply with law, legal process, or lawful requests; to protect the rights, property, and safety of Blu, our users, or the public; or to enforce our agreements.

We do not sell personal information in the traditional sense of "sale." Where certain sharing might be considered a "sale" or "sharing" under applicable privacy laws, we will provide required notices and options.

6. International Transfers

Blu is headquartered in the United States, and your information may be stored and processed there or in other countries where we or our service providers operate.

Where required by law, we use appropriate safeguards for international transfers, such as standard contractual clauses approved by regulators. You can contact us for more information about these safeguards.

7. Data Retention

We retain personal information for as long as necessary to:

• Provide the Services and fulfill the purposes described in this Policy;
• Comply with legal, accounting, or reporting obligations;
• Resolve disputes and enforce our agreements.

Retention periods may vary depending on the type of data and our relationship with you. We may retain aggregated or de‑identified information indefinitely.

8. Security

We use technical and organizational measures designed to protect personal information, including:

• Encryption in transit (e.g., HTTPS/TLS);
• Access controls and authentication;
• Regular backups and monitoring.

No system is completely secure. We cannot guarantee absolute security, but we work to continuously improve our safeguards.

9. Your Rights and Choices

Depending on your location and applicable law, you may have rights such as:

• Accessing, correcting, or updating your information;
• Requesting deletion of your information;
• Objecting to or restricting certain processing;
• Portability of certain data;
• Withdrawing consent where we rely on consent.

You can exercise many of these rights by contacting us at privacy@bluapps.net or through your account administrator. We may ask you to verify your identity before responding to certain requests.

You can opt out of marketing emails by following the unsubscribe link in those emails. We may still send you non‑marketing communications (e.g., service or billing notices).

10. Children’s Privacy

Our Site and Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If we become aware that a child has provided us with personal information, we will take steps to delete it. If you believe a child has provided us with personal information, please contact us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on the Site and update the "Last updated" date. In some cases, we may provide additional notice (such as email or prominent notice on the Site).

Your continued use of the Site or Services after an update means you accept the updated Policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

BluPay, Inc.
Attn: Privacy
Email: privacy@bluapps.net